Digital strategy

Digital strategy

Digital strategy is a comprehensive understanding of an organization's functional capabilities and development approaches using digital technologies. It can be seen as a recipe for winning, addressing the goals, means, activities, and tactics necessary for success. A well-formulated digital strategy should include several key sections:

1. Objectives: Goals: Clearly define the organization's ambitious perspective in the digital realm, outlining targeted objectives along with explanations.

2. Roadmap: Provide a detailed plan for achieving the desired positioning, including information systems, evolutionary explanations, priorities, and implementation order.

3. Digital Work Culture: Emphasize the importance of fostering a digital work culture that accelerates progress towards goals. This includes creating a collective environment, balancing responsibilities and roles, ensuring effective distribution, and promoting principles of interchangeability and interaction.

4. Digital Self-Sufficiency: Cyber Sovereignty: Highlight the significance of cyber sovereignty as a tactical concern. Given the rapid changes in social and technical circumstances, tactics need to be continuously formed to adapt and thrive.

5. Principles: Recognize that the digital outcome is closely tied to intellectual value and ensure that mechanics promote impartiality in showcasing specialists' talent and maintain a goal-oriented working environment.

By including these sections in a digital strategy, organizations can establish a clear direction, effectively utilize digital technologies, and optimize their chances of success in the digital landscape.

A digital strategy is a plan that outlines how an organization will use digital technologies to achieve its business goals. It should be comprehensive and take into account all aspects of the organization's operations, including marketing, sales, customer service, and operations.

A good digital strategy will help an organization to

• Reach new customers

• Improve customer engagement

• Increase sales

• Reduce costs

• Improve efficiency

• Gain a competitive advantage

Important keys sections

• Executive summary: This section should provide a brief overview of the organization's digital strategy, including its goals, objectives, and key initiatives.

• Situational analysis: This section should provide an overview of the organization's current digital landscape, including its strengths, weaknesses, opportunities, and threats.

• Digital strategy: This section should outline the organization's specific digital goals and objectives, as well as the strategies and tactics that will be used to achieve them.

• Implementation plan: This section should provide a detailed plan for implementing the digital strategy, including timelines, budgets, and resources.

• Evaluation plan: This section should outline how the organization will measure the success of its digital strategy.

A digital strategy is an essential tool for any organization that wants to succeed in the digital age. By taking the time to develop a well-thought-out digital strategy, organizations can improve their chances of achieving their business goals.

Additional tips for a successful digital strategy

• Involve all stakeholders: A successful digital strategy requires buy-in from all stakeholders, including senior management, employees, customers, and partners.

• Be flexible: The digital landscape is constantly changing, so it is important to be flexible and adaptable in your approach.

• Measure your results: It is important to track your progress and measure the results of your digital strategy so that you can make necessary adjustments along the way.

 Narek M. Bezhanyan

IT Expert 

1-Aug-2022